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Research papers

Predictability of movie box office based on trailer testing

Neuroscience is increasingly being used as a diagnostic tool in helping marketers better understand consumer reactions to advertising, marketing, p ackaging, concepts and other marketing-relevant stimuli. However, little research ...

Catalogue: Congress 2011: Impact
Authors: W. Bryan Smith, Keith Winter
Company: EmSense Corporation
September 18, 2011
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Citation

Smith and Winter (2011a, September 18). Predictability of movie box office based on trailer testing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/predictability-of-movie-box-office-based-on-trailer-testing